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Quiénes somos

Descripción de los fundadores de Olefit

ROSENDO LLORENTE

ROSENDO LLORENTE

Who are we?

He received excellent legal training from the Universidad Complutense de Madrid, which enabled him to pursue a long and successful career as an attorney with prestigious law firms. In 1994, he founded the BUFETE FANJUL law firm, where he was the Managing Partner. He is currently a member of SPYN ADVISORS, a law firm in Madrid. In parallel with his strictly law-related professional activity, he has developed business initiatives related to the worlds of real-estate, urban development and culture, being a partner at Ciudad y Planeamiento, S.L., a company that heads a group of investment corporations, and Ficción Creative Consulting, S.L., a company that produces theater works, films and television series.

Rosendo Llorente
General Counsel

JOHN VIGDAL

JOHN VIGDAL

Who are we?

After dedicating his whole life to sport and physical activity, achieving different titles worldwide, he has now chosen to pursue the management of sports centers as well as the analysis and development of different training systems within the fitness industry. His insatiable entrepreneurial appetite and his love for sports led him to join the Professional Registry of Fitness as General Director in 2006.

John Vigdal
Technical Director

IGNACIO CAVERO

IGNACIO CAVERO

Who are we?

Ignacio holds degrees in both Fine Arts and Business Science. He has an impressive career in the world of advertising, having worked in important agencies like Bozell (Ture North Communication Inc.) and FCB/Draft (Interpublic). For the past four years, Ignacio has been working with Gyro, the leading agency in B2B advertising. He is also a businessman, consultant and founder of a wide range of cutting-edge technological companies.
As Gyro’s vice president of strategy and business development (Dentsu AEGIS Group), he has collaborated since the very beginning in the strategy for the brand identity and positioning of Olefit, as well as in developing its marketing tools and brand narrative. He has recently become a partner of Olefit, as well as assuming the role of CEO.

Ignacio Cavero
CEO

PALOMA GÓMEZ

PALOMA GÓMEZ

Who are we?

Founder and developer of the initial Olefit concept and content, she was the first person to see the potential and benefits of Luis Lorente’s idea. Paloma is a dancer and choreographer. A former member of the Ballet Nacional de España (which she joined at just 16) and later a prima ballerina in some of the most important Spanish dance companies, she is currently a soloist and internationally renowned choreographer. She has habitually worked and continues to do so in the United States, particularly in Chicago, assiduously collaborating as a choreographer and guest star with the Ensemble Español – Spanish Dance. She frequently teaches master classes in Spanish dance and flamenco to professionals in different countries She feels true passion for the art she has practiced since the age of three in all its genres: flamenco, classical Spanish, and bolero, first with her parents, both dancers, and later with some of the greatest teachers on the Spanish and international scene, all on top of a solid foundation of classical ballet over 10 years of intense work. This intense and passionate way of working is what has taken her to the top in her career.

Paloma Gómez
Content manager of Spanish dance and Flamenco technique